I designed visual campaigns focused on referral programs, lead nurturing and paid media to enhance user acquisition and retention at Toteat. Also, I created brand-consistent assets optimized for multiple touchpoints like emails, social media, and website ensuring visual harmony and clear messaging.

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Each piece applied conversion-oriented design (CRO) principles, visual hierarchy, and graphic storytelling to guide users through the funnel, strengthen product value, and foster engagement within the restaurant community. You can find the full project details on Behance.