For Uber (2023), I worked on adapting key visuals across multiple formats to clearly communicate the benefits of Uber One. This included localized key visual adaptations and a set of in-app home banners designed to increase visibility and consistency of the membership proposition.

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In parallel, I produced a promotional flyer for the “Compra y Paga” incentive, aligning layout, hierarchy, and messaging with Uber’s brand standards in Mexico.

I also created an original groceries illustration intended to integrate seamlessly with Uber’s existing illustration library at the time, supporting CRM and broader campaign assets with a cohesive visual language.

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